Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers.
Make the benefits of AI a reality for your business
Maximize customer lifetime value with AI-driven insights based on unified customer profiles. Transform into a customer-centric organization where marketing, sales, and service professionals have the insights they need to personalize engagement. See results faster with a ready-to-go CDP designed to deliver insights that can be acted upon with minimal training and IT assistance.
Deliver personalized experiences with a 360-degree view of your customers
Get a holistic view of customers
Bring together all your transactional, observational, and behavioral data for consumers and enterprises by using prebuilt connectors for popular data sources. Unify your data by resolving customer identities with recommendations based on AI and machine learning. Build rich customer profiles by incorporating audience intelligence from Microsoft Graph.
Discover insights and take action
Employ quickstart machine learning templates to predict churn or the next best action. Discover new audience segments with AI-driven recommendations, or create your own. Embed Customer Insights cards into your Dynamics 365 business application or external applications to drive informed action. Trigger workflows in response to customer signals by using Microsoft Flow.
Adapt and extend the solution for your needs
Get started quickly with intuitive, guided experiences. Extend the solution with familiar Azure services and tools, and use your own machine learning models. Connect your customer data with Microsoft Power BI to customize dashboards and reports. Build custom apps with embedded customer insights by using Microsoft PowerApps.
Rely on a productive and trusted platform
Shorten time to value with a self-service CDP built on Azure, with the flexibility to bring your own existing Azure data store. Help support data privacy and General Data Protection Regulation (GDPR) compliance with corporation-ready security and built-in governance tools while retaining full ownership of your data. Rely on Microsoft expertise in AI research and cloud, data, and developer platforms to surface insights that help you serve your customers better