Connect on a deeper level‚ÄĒpersonalize buyer experiences

Build more rewarding business relationships when you improve customer communications and create seamless customer journeys to nurture leads and empower sales teams with Dynamics 365 Marketing.

Orchestrate customer journeys

Orchestrate customer journeys

Easily orchestrate personalized multichannel journeys that deliver the right message at the right time in the right channel to create rewarding relationships.

Make informed decisions

Improve automated marketing performance with AI-driven insights, lead scoring, and custom dashboards, plus gain a 360-degree view of customers through integration with Dynamics 365 Customer Insights.

Align sales and marketing

Create seamless customer experiences through marketing automation, shared data, and business processes connected to Dynamics 365 Sales to productively nurture leads and increase opportunities in the customer pipeline.

Grow with an adaptable platform

Personalize and extend the capabilities of Marketing by easily connecting it with the apps and services you already use. Built-in privacy features help you comply with GDPR regulations and accessibility guidelines.

Personalize your buyer’s journey

Orchestrate customer journeys to create a stronger buyer pipeline

Personalize buyer experiences by orchestrating customer journeys. Use prospect buying behavior and preferences to provide the right message at the right time in the right channel. Deliver messages triggered by purchases, returns, and payments.

Run meetings and webinars¬†using direct integration with¬†Microsoft Teams. Simplify event management with an attendee-facing web portal and registration, session, speaker, and venue-logistics management capabilities‚ÄĒincluding integration with¬†ON24¬†and other webinar¬†providers.

Attract the right prospects by running targeted, multichannel marketing campaigns. Use email, web, events, telemarketing, SMS integration, and LinkedIn integration.

Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.

Run business-unit-level marketing with reusable shared campaign content and custom audience targeting.

Attract the right prospects by running targeted, multi-channel marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, telemarketing, SMS integration, and LinkedIn integration.

Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.

Run business-unit-level marketing with reusable shared campaign content and custom audience targeting.

Simplify event management¬†with an attendee-facing web portal and registration, session, speaker, and venue-logistics management capabilities‚ÄĒincluding integration with ON24 and other webinar¬†providers.

Align sales and marketing

Create a single view of prospects and unify data with Dynamics 365 Sales across contacts, leads, and opportunities.

Identify, target, and close top accounts with personalized, account-based content and nurture activities.

Grow and influence your customer pipeline with relevant content and personalized buyer journeys.

Track and prioritize leads across all touchpoints with multiple lead-scoring models and sales readiness grades.

Increase productivity and improve coordination with prebuilt workflows that automatically hand off sales-ready leads and drive follow-ups. Quickly write and send marketing-branded emails to targeted recipients using the send now feature.

Simplify collaboration with familiar Microsoft 365 tools, shared calendars, and cross-team visibility into campaigns and leads.

Make informed decisions

Use simple words and natural language to easily define or view audiences for the segments you want to target.

Prioritize leads by setting up multiple lead scoring models. Leverage Dynamics 365 Customer Insights integration to continuously update information about target segments and lead scores based on information from multiple data sources.

Improve marketing effectiveness with prebuilt dashboards and marketing analyzers, or build your own custom dashboards.

Test and choose the right content using built-in A/B testing with fully rendered dynamic content. Send messages at the right time and improve open rates using the automated scheduler and spam score features.

Better understand customer needs by monitoring the customer journey and gathering information using surveys from Dynamics 365 Customer Voice.

Grow with an adaptable platform

Adapt marketing to your needs using no-code visual editors to simplify build-and-deploy processes for web and mobile apps.

Easily integrate data from Dynamics 365 and third-party apps and systems. Automate processes using built-in workflows, or create your own with Microsoft Power Automate.

Enhance marketing campaigns and inform target segments. Use customer journey and segment APIs to integrate directly with Marketing and external systems.

Market globally while complying¬†with privacy and compliance regulations. Request, capture, and store consent‚ÄĒa core tenet of the General Data Protection Regulation‚ÄĒand drive your marketing activities based on audience¬†consent.

Add custom channels to your customer journey through APIs and third-party add-ons to extend your reach.

Why Dynamics 365 for Marketing

MODERN

Provide customers with self-service portals, proactive updates, and technician tracking to ensure a positive experience at every step

UNIFIED

Single platform for servicing customers with a seamless out of the box business process spanning case management, resourcing, and through to work order completion

INTELLIGENT

With IoT alerts, move from being reactive to predictive maintenance

ADAPTABLE

Any individual, team, or piece of equipment can be scheduled regardless of type and location of work performed to cover in-house, onsite, or remote appointments

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