Dynamics 365 Marketing

Elevate customer experiences

Orchestrate personalized journeys across all touchpoints to strengthen relationships and earn loyalty

Engage customers in real time

Design, predict, and deliver content through the right channels in the moment of interaction for personalized customer journeys.

Win customers and earn loyalty faster

Orchestrate customer journeys across marketing, sales, commerce, and service to provide a holistic customer experience.

Personalize customer experiences with AI

Turn insights into relevant action using AI-driven recommendations for content, channels, customer segmentation, and analytics.

Build customer trust with a unified, adaptable platform

Use built-in features to help with compliance requirements and protect customer data. Easily customize and connect with tools you already use.

Orchestrate real-time customer-led journeys

Nurture customers based on their interactions across email, mobile, social media, custom channels, and in-person touchpoints.

Design customer-led experiences

With a deep understanding of the customer, engage one on one using personalized journeys triggered by customer interactions.

Create impactful content

Get point-and-click dynamic authoring with digital asset management, reusable content blocks, and a library of engaging templates. Use A/B testing and analytics to amplify resonating content.

Deliver seamless experiences across digital and physical channels

Engage customers in real time

Win customers and earn loyalty faster

Design end-to-end journeys

Create journeys from customer-triggered events and orchestrate experiences across marketing, commerce, sales, and service. Act on feedback from personalized surveys using Dynamics 365 Customer Voice.

Improve customer communications

Empower customer experience, customer service, sales, marketing, or any other team looking to deepen relationships with customers to design journeys that span your business.

Nurture leads and accounts

Send periodic newsletters, transactional emails, and personalized and timely notifications. Score individual leads or run account-based marketing campaigns to align with sales.

Turn event, meeting, and webinar attendees into loyal customers
Create engaging content enhanced by AI

Use AI-recommended images, offers, and dynamic content to maximize engagement. Optimize channels, delivery times, and journey steps so they’re unique to each customer.

Experiment to increase engagement

Run A/B tests to find and use resonating content. Optimize content and channels simultaneously with multivariant testing for each individual based on previous activity and preferences.

Improve marketing effectiveness

Use real-time KPIs and dashboards to track business goals, journey performance, and content effectiveness. Enhance customer journeys using analytics and Microsoft Power BI dashboards.

Act on a 360-degree understanding of the customer

Personalize customer experiences with AI

Build customer trust with a unified, adaptable platform

Unify and share customer data more securely

Align teams across your company by sharing a single, real-time view of customer context across all your Dynamics 365 applications. Help protect customer data in the secure and trusted Microsoft Cloud.

Comply with regulations

Use the built-in features to request, capture, and store consent to support compliance with the General Data Protection Regulation (GDPR), HIPAA regulations, and accessibility guidelines.

Easily customize and extend the application

Add custom channels using APIs and external add-ons. Connect with your tools and automate processes using built-in workflows, or create your own with Microsoft Power Automate

Run business unit–level marketing

Why Dynamics 365 for Marketing


Provide customers with self-service portals, proactive updates, and technician tracking to ensure a positive experience at every step


Single platform for servicing customers with a seamless out of the box business process spanning case management, resourcing, and through to work order completion


With IoT alerts, move from being reactive to predictive maintenance


Any individual, team, or piece of equipment can be scheduled regardless of type and location of work performed to cover in-house, onsite, or remote appointments