What separates—distinguishes—your company from the rest? You know you need to stand out from other businesses that offer similar products and services. You need a unique factor, because the competition is saturated with like-minded businesses offering similar products and services. What’s not easy to copy is a unique brand that customers associate with your business. Most of us believe we do have a differentiator but that’s not what’s important, states author Andrew MacKenzie. The key “is whether your customers recognize and care about your differentiator.” Read “Go the Extra Mile-It’s Never Crowded” for insight on finding your clear differentiator—one that…