You know the importance of periodically cleaning out your closet, your car, your emails, and your file folders. Not only do you create a cleaner, more orderly space, but you inevitably discover items you didn’t know you had, perhaps even misplaced valuables. It’s the same with your company’s website. How often do you invest time to examine the content of your website? The first step, writes Syed Balkhi in “How to ‘Spring Clean’ Your Website with Content Auditing,” is to set a clear goal: want to increase audience engagement or improve your SEO results or another specific goal? Once you…