J Walter Thompson Unlocking creativity with Microsoft Teams

Creativity is like a living organism. It requires the right conditions to appear, careful nurturing to become more capable, and a diverse ecosystem to thrive. However, just like any organism, it can disappear in an instant if its environment doesn’t provide the conditions it needs to grow and reach its full potential. Ironically, nothing generates the mass extinction of creative ideas faster than alienating cubicles. So organizations quickly began to change from the inside to create environments that foster innovation and dynamic work methodologies. With the advent of digital, they realized that not only did physical spaces need to change,…