The business landscape has changed. Thanks to integrated data platforms and IoT devices, companies are successfully extracting every byte of information from business processes and using it to empower decision makers with accurate information they can use to make strategic decisions. This is how modern enterprises are capable of predicting market trends with pinpoint accuracy or quickly adapt to those they cannot foresee, and how small and medium-sized businesses are innovating at breakneck speed to rise above the competition to claim their piece of the global market. Regardless of their size, the common takeaway is that transforming data into actionable…