Let us clear the whole confusion around it once for all.

Dynamics 365 is the Microsoft suite of business applications which includes both CRM and ERP as well. It promises to turn the business process into a business advantage for organizations everywhere. But what does that mean?

It is a new, cloud-based enterprise software platform, combining both ERP and CRM products alongside Power BI reporting functions in one streamlined, single package. The solution will be based on Microsoft Azure, Microsoft’s cloud computing service across the data centers around the world.

Further, Dynamics 365 integrates seamlessly with existing Microsoft items, for example, Office 365 and Outlook, and has easy options to connect with several third-party applications.

Because of its broad and versatile nature, unlike any other CRM or ERP, Dynamics 365 is as of now being positioned by industry-insiders as an immediate contender to significant players in the CRM and ERP world, for example, Salesforce and Oracle. Many huge companies typically more than 5000 employees, prefer Oracle and Salesforce but midsized and small companies prefer Dynamics due to it’s overall costs.

Let us see how applications are bifurcated in Microsoft CRM and ERP – 

CRM Applications

  1. Dynamics 365 Sales – This app enables users to build and track relationships with their customers, get in-depth insight, generate leads, and close sales more quickly.
  2. D365 Customer Service – This app aims to drive engagement with customers, and help users deliver fast, personalized service to meet customer expectations.
  3. D365 Field Service – This app helps users optimize their mobile workforce, with intelligent scheduling, remote assist monitoring, and contract and inventory management.
  4. D365 PSA – Project Service Automation enables users to manage projects from beginning to end, including functions for resource management, handling contracts, and budgeting.

ERP Applications

  1. D365 Finance and Operations (formerly Dynamics AX) cover all aspects of financial and operational planning and reporting, manufacturing, and supply chain management.
  2. Dynamics 365 Business Central (formerly Dynamics NAV) – Streamline your processes, make smarter decisions, and accelerate growth with Dynamics 365 Business Central—a comprehensive business management solution designed for small to medium-sized businesses.

I hope the above article clears the air regarding Dynamics 365 especially whether it is ERP or CRM. Conclusively, it is CRM and ERP both, considering the requirements, it is accordingly deployed across the various sectors.

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