The easy part is remembering what an elevator pitch is: a short, catchy way to describe your business when you don’t have time to elaborate details (as in an elevator ride). The difficult part is knowing how to deliver one. This article highlights a few aspects that can go wrong with your elevator pitch, along with solutions to make sure that in your short window of time, you’re communicating an intentional message. For example, author Anna Johansson writes that too often the “bottom line” of a pitch isn’t apparent, and though it will vary depending on your audience, it should…